✪ Key Highlight: Liver King faces lawsuit over blood oath supplement deal that legal experts say holds no court value.
Introduction
A blood oath between two grown men over a supplement deal sounds like something from a medieval fantasy movie.
Yet this bizarre scenario has become reality for Liver King and supplement maker Brad Kearns, who are now locked in a legal battle over their unusual business agreement.
Hi, I’m Abdur, your nutrition coach and today I’m going to analyze this shocking lawsuit that reveals how extreme the supplement industry has become.
What Exactly Happened With This Blood Oath?
Brad Kearns, a former professional triathlete, claims he and Liver King agreed to collaborate on a supplement called MOFO.
MOFO stands for Male Optimization Formula with Organs and contains ground-up animal organ pieces.
According to Kearns, they sealed their partnership with a one-page contract that both parties signed with their own blood.
The blood oath ritual was reportedly suggested by Liver King himself, adding a theatrical element to their business deal.
Kearns designed this supplement as an alternative for people unwilling to eat raw liver and other organs daily, which forms the core of Liver King’s promoted lifestyle.
The supplement market for male optimization products has exploded in recent years, with many making bold claims about testosterone and performance enhancement.
✪ Fact: Blood oaths have no legal standing in California courts and are considered symbolic gestures like pinky swears.
Why Is This Lawsuit Happening Now?
Kearns claims that Liver King broke their agreement and violated the trust represented by their blood oath.
The lawsuit alleges that this breach has caused Kearns both reputational and financial harm in the highly competitive supplement market.
Liver King’s team has denied most allegations in the lawsuit, including any serious discussion about the supplement collaboration.
However, they did admit that a document was signed and marked with blood, confirming the blood oath actually occurred.
Legal experts point out that the supplement industry relies heavily on trust and authenticity, making reputation crucial for success.
This case highlights how business relationships in the health and wellness space can become deeply personal and symbolic.
✪ Pro Tip: Always use proper legal contracts for business deals instead of relying on symbolic gestures.
What About Liver King’s Previous Legal Troubles?
This is not Liver King’s first encounter with legal controversy in recent years.
He previously faced a $25 million class-action lawsuit that accused him of deceptive marketing practices.
The suit alleged that he misled consumers by claiming his physique resulted solely from his ancestral diet and lifestyle.
In reality, he was secretly using steroids and other performance-enhancing drugs while promoting his natural approach.
YouTuber Derek Munro exposed emails and blood test results showing Liver King spent around $11,000 monthly on steroids and growth hormones.
Johnson initially denied these allegations but later confessed in a December 2022 video, admitting to steroid use.
The $25 million lawsuit was ultimately dismissed, though legal experts speculated there may have been a private settlement.
✪ Note: Steroid use can cause serious health complications including heart problems and liver damage.
How Did Liver King Justify His Actions?
Johnson claimed his Liver King persona was an experiment designed to raise awareness about mental health issues.
He stated his goal was to address depression, anxiety, and low ambition among young men through ancestral living principles.
Johnson said he wanted to model and teach ancestral living as a solution to these widespread problems.
He claimed our people are hurting at record rates, making his educational mission necessary for society.
However, critics argue that using deceptive practices undermines any positive message about health and wellness.
One attorney noted that his followers may have wanted to believe in the myth he created, highlighting complex influencer-audience relationships.
✪ Fact: Mental health issues require professional treatment, not extreme dietary changes or unproven supplements.
What Does This Mean For The Supplement Industry?
This case highlights serious concerns about transparency and ethics in supplement marketing.
Many male optimization products make bold claims about boosting testosterone and enhancing performance without robust scientific evidence.
The inclusion of animal organ powders in supplements reflects a broader trend toward ancestral or nose-to-tail nutrition.
However, mainstream nutrition experts remain skeptical about these approaches and their claimed benefits.
Industry observers warn that promoting unproven or risky dietary practices can have serious consequences for public health.
This becomes especially dangerous when influencers have large and impressionable audiences who trust their recommendations.
✪ Pro Tip: Always consult healthcare professionals before starting any extreme diet or supplement regimen.
The Bottom Line
This blood oath lawsuit reveals how far some people will go to create dramatic business partnerships in the supplement industry.
When business deals require blood oaths instead of proper contracts, you know something has gone seriously wrong.
What are your thoughts on this bizarre legal battle, and do you think symbolic rituals have any place in business agreements?
References
At NutritionCrown, we use quality and credible sources to ensure our content is accurate and trustworthy. Below are the sources referenced in creating this article:
- VICE: The Liver King Accused of Breaking a Blood Oath in New Lawsuit
- Men’s Health UK: Liver King Fraud Netflix Documentary
- Fox 13 News: Liver King Slapped with Class Action Lawsuit
- ABC News: Inside Controversial Influencer’s World
